List of Articles قصد خرید مشتری Open Access Article Abstract Page Full-Text 1 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer fereshteh sadeghi azar haris Ahmad Rahchamani Open Access Article Abstract Page Full-Text 2 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry) Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki 10.30495/jomm.2022.63707.1877 Open Access Article Abstract Page Full-Text 3 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers A. Rahchamani F. Sadeghi Azarharis Open Access Article Abstract Page Full-Text 4 - The relationship between the store image and service quality perceived value and the customers purchase intention Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri Open Access Article Abstract Page Full-Text 5 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri Open Access Article Abstract Page Full-Text 6 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی Open Access Article Abstract Page Full-Text 7 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی Open Access Article Abstract Page Full-Text 8 - بررسی تاثیر ویژگی‌های تبلیغاتی رسانه‌های اجتماعی بر قصد خرید مشتری (مطالعه موردی: کاربران شرکت ایرانسل در شهر تهران) رزین بزازیان قدیم ناصر آزاد
