List of Articles قصد استفاده Open Access Article Abstract Page Full-Text 1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education majid pabarjaei zanjani احمد راه چمنی Open Access Article Abstract Page Full-Text 2 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions Seyed Mohammad baqery azita Gholipour Godarzei Open Access Article Abstract Page Full-Text 3 - Investigating the Effect of Trust and Perceived Risk on Adoption Internet Banking Services among Arak Banks Customers P. Ghaffari Ashtiyani M. Zanjirdar R. Sha’abani Open Access Article Abstract Page Full-Text 4 - Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories Gholamreza solimani Mahnaz bahramikia Open Access Article Abstract Page Full-Text 5 - Effect of components of acceptance and trust on graduate students' use of proposal registration and researh affairs through intention in Islamic Azad University of Ahvaz Hadis Kazemi Barreh Bi Chast Faraiba Nazari Open Access Article Abstract Page Full-Text 6 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى Open Access Article Abstract Page Full-Text 7 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) مسعود صمدزاده Setareh Akhavan Open Access Article Abstract Page Full-Text 8 - The impact of e-government service quality in municipality of citizens continuous intention and satisfaction (Case study of Shiraz municipality) mohammad kheiri sedighe paroon 10.30495/jupm.2023.32392.4401 Open Access Article Abstract Page Full-Text 9 - Affecting Factors on the Rural Women’s intentions to Use Herbal Medicines in Karaj Township روح اله Rezaei لیلا Safa سپیده Miyanjy