List of Articles فعالیتهای بازاریابی Open Access Article Abstract Page Full-Text 1 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa Open Access Article Abstract Page Full-Text 2 - The impact of marketing activities on service brand equity: The mediating role of evoked experience effat haji hoseini ali asghar eivazi heshmat Open Access Article Abstract Page Full-Text 3 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company) Mahta Naeimabadi MOJTABA MOAZEMI