The present research aimed at investigating the market orientation, innovation and loyalty of the costumers with business performance of Pol clothing group. To this end the personnel of production, official, financial, trading, quality control, storekeeping and designin More
The present research aimed at investigating the market orientation, innovation and loyalty of the costumers with business performance of Pol clothing group. To this end the personnel of production, official, financial, trading, quality control, storekeeping and designing unit of Pol clothing were chosen as the research statistical population. The main variables of the research were market orientation, innovation performance, innovation rate, loyalty and business performance.
A standardized questionnaire was used for studying the relationship between the research variables; the path analysis model has been used for hypothesis test. The findings of the study indicated that the increase in innovation degree was due to the increase in market orientation and this subject would lead to the better innovation performance in the company; the outcome of innovative performance was the increase in costumers' loyalty and would result in an increase in business performance.
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Introduction: In highly competitive markets, all the company's units should focus their attention on the customer's desired performance. Market orientation and its effect on business performance is one of the important and central topics in market and customer managemen More
Introduction: In highly competitive markets, all the company's units should focus their attention on the customer's desired performance. Market orientation and its effect on business performance is one of the important and central topics in market and customer management. A market-oriented approach causes companies to focus on continuous collection of information related to the needs of target customers and the capabilities of competitors and the use of this information in order to create superior value for customers.Method: The current research was conducted with the aim of market orientation (orientation) on business performance and management of an urban unit. The method used in this research is descriptive-survey method and applied in terms of purpose and from the field branch. The statistical population of the research is the most important executive bodies in the field of urban management that perform similar and overlapping activities in the field of urban management, such as: municipality, governorate, telecommunications company, water and sewage, gas and regional electricity distribution company; The target sample was selected from among the managers and vice-presidents of these companies and organizations who were familiar with the topic of inter-organizational relations and integrated urban management. According to the size of the statistical population (150 people), the sample size was 108 people using Morgan's table. The sampling method is simple random or systematic. In this research, the standard integrated urban management questionnaires made by Mohaghegh Babaei and Ebrahimi (2015), measuring the business process management with the questionnaire of Mohammadzadeh Ghalejoy and Bidarian (2016) and the standard questionnaire of market orientation by Naror and Slater (1990) were used. In order to check the reliability of the questionnaires, Cronbach's alpha was calculated, which indicated the satisfactory reliability of the questionnaires. Findings: The results indicate that market orientation has a positive and direct effect on the business performance and management of an urban unit. (p>0.05) and the predominant response to all the items was "a lot". Conclusion: The results can be helpful for managers who intend to improve their organization's performance by adopting market-oriented strategies.
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The main purpose of this research is to conceptualize and operationalize "altruistic marketing" in the business environment and business performance. The method of this research is mixed. The statistical population of the research is in the qualitative section "Professo More
The main purpose of this research is to conceptualize and operationalize "altruistic marketing" in the business environment and business performance. The method of this research is mixed. The statistical population of the research is in the qualitative section "Professors working in the seminaries of East Azerbaijan province" and in the quantitative section "Students of the seminaries of East Azerbaijan province". In order to analyze the data in the qualitative part, the hidden content analysis has been used and in a small part, the Prasse software has been used. Statistical results showed that the effect of altruistic marketing on the business environment is positive and significant. Similarly, the impact of altruistic marketing on business performance was positive and significant .The impact of the business environment on business performance was also positive and significant . Statistical results also showed that the interaction between neo-friendly marketing and the leader's ethical activities on business performance was positive and significant The findings show that the indirect effect of neo-friendly marketing on business performance is significant by moderating the leader's ethical activities This evidence suggests that the indirect effect of altruistic marketing on business performance through the business environment is moderated by the leader's ethical activities.
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