• Home
  • سیاستگذاری رسانه ای
    • List of Articles سیاستگذاری رسانه ای

      • Open Access Article

        1 - Optimal Model Management Fars news agency, how to become a hub for news
        Morteza Ghomri Vafa Tahar Roshandel
        senior communications experts and media management using qualitative research (focus groups and content analysis) is done. This research managers and experts responded to three questions, weakness and damage Lifecycle Management Fars news agency Which is? What variables More
        senior communications experts and media management using qualitative research (focus groups and content analysis) is done. This research managers and experts responded to three questions, weakness and damage Lifecycle Management Fars news agency Which is? What variables spent on management's desired effect? Fars news management and the optimal pattern should be? The results of this study, if in the process of management's seven macro variables, the main function of news, people's needs, possibilities and limitations, role management, utility, quick to publish and feedback monitoring to note that we can pattern achieve favorable. The Optimal Model Management News Fars News Agency, "three steps and 10 steps" with the size and complexity of your followed by the implementation of all measures, we can "media credibility, trust the audience, poles news and success in the competitive" to bring Fars News Agency.With the development of the country's news media to inform the mother is of great importance. On the one hand increase the selectivity audience that the consequences of a new wave of the communications revolution is considered,.People active in the system, a variety of media and interpersonal communication channels are used to meet your needs. One of the reasons for their use of multiple sources of media audience needs, requiring Get latest news and events. Manuscript profile
      • Open Access Article

        2 - Media policy to improve the quality of entertainment on the television of the Islamic Republic of Iran
        sakiineh asadi nassim majidi omid jahanshahi
        Entertainment, as an inevitable necessity of Iranian society, has been favored by the audience more and more every day, while uncertainties, ambiguities and multiplicity in television entertainment politics have caused the quality of entertainment to not have a coherent More
        Entertainment, as an inevitable necessity of Iranian society, has been favored by the audience more and more every day, while uncertainties, ambiguities and multiplicity in television entertainment politics have caused the quality of entertainment to not have a coherent approach. The widening of different dimensions and sectors of the entertainment industry, the serious competition of satellite networks, social networks, games, and smart phones with national television has led to the position of national television in giving people's lifestyles and shaping the sector. A significant amount of social entertainment and filling the free time of the citizens in the audience's entertainment portfolio will face a challenge. Therefore, trying to understand these trends, components and respond to the needs of "politicization in improving the entertainment quality of I.R.B. TV programs and providing appropriate policies" from the perspective of experts and program makers is the goal of the article.From the results of what was extracted by thematic analysis method in interviews with 15 experts, national media managers and television program producers; It is said that the stubborn and late acceptance of changes in entertainment policy imposes high political, economic and social costs on the media and causes the loss of new markets in the age of new media. Also, understanding, analyzing space and realistic, wise and timely media policies can increase the ability to progress and adaptability of media policies to improve the quality of entertainment on I.R.B. TV. Be effective Manuscript profile
      • Open Access Article

        3 - Evaluating Factors Affecting Media Policy-Making in the Field of Cross-Cultural Communication
        دکتر سید وحید عقیلی روح الله احمدزاده کرمانی
        Media policy making can generally refer to planning, designing and decisionsmaking in order to promote the objectives of media organizations, regarding theorganization, environment and human resources. In decision making process,individuals and different groups with dif More
        Media policy making can generally refer to planning, designing and decisionsmaking in order to promote the objectives of media organizations, regarding theorganization, environment and human resources. In decision making process,individuals and different groups with different social, cultural, values, beliefs,economic and political backgrounds are involved. The process of decision makingdeals with diversity of interests and the benefits. This means that any individual orgroup will pursue their own interests to benefit from the strategies according to theirgoals.This research is functional, purpose wise and descriptive (correlational), methodwise. The research population includes all experts, professors and experts in the fieldof media and culture. In this population 86 experts were selected and the influence ofeach of the components on media policy making in the field of cross-culturalcommunication was evaluated. The results from testing the eight components in thisstudy indicate that according to the experts, the external cultural factors were ratedfirst and the external social factors were rated eighth in affecting media policy makingin the field of cross-cultural communication. In addition, based on the findings of thisstudy the external factors such as external cultural and political factors are of greatestimportance to the internal factors in media policy making in the field of cross-culturalcommunication. Manuscript profile