List of Articles رفتار مصرف‏کننده

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
  Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri
  10.30495/jomm.2023.68082.1947