List of Articles رفتار خرید مشتری

• Open Access Article
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  1 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
  seyedeh fatemeh hosseini khorrami rasoul asgarpour
• Open Access Article
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  2 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
  Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi
• Open Access Article
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  3 - Explaining the role of the concept of touch in the buying behavior of customers of physical and online stores
  meisam aminzadeh vahedi Seyed Hamid khodadad Hosseini Beitollah Akbari Moghadam