List of Articles درگیری مشتری Open Access Article Abstract Page Full-Text 1 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani 10.30495/mediastudies.2022.60291.1381 Open Access Article Abstract Page Full-Text 2 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran kianoush nazari ameleh pejman jafari farhad ghaffari Open Access Article Abstract Page Full-Text 3 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company) faranak khodayari بهزاد kh 10.30495/jomm.2022.64206.1882 Open Access Article Abstract Page Full-Text 4 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi Farahmand Open Access Article Abstract Page Full-Text 5 - شناسایی عوامل موثر در درگیری مشتری بر قصد خرید محصولات سازگار با محیط زیست در صنعت مد و لباس پایدار مریم غیاث ابادی فراهانی مهدی روح الامینی پیمان غفاری اشتیانی شهربانو قلی پور فریدونی Open Access Article Abstract Page Full-Text 6 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) مسعود صمدزاده Setareh Akhavan