List of Articles خلق مشترک ارزش Open Access Article Abstract Page Full-Text 1 - Designing a model for value co-creating in the banking industry with a competitive advantage creation approach (Mixed method) mohammad javad karimzade hamideh reshadatjoo Fataneh ALIZADEHMESHGANI Open Access Article Abstract Page Full-Text 2 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value. hamidreza kojouri vahidreza mirabi hosin safarzadeh