جذب گردشگر

Open Access Article

1 - Identification and ranking of factors influencing the attraction of health tourists by hospitals based on the Lassol communication model using the fuzzy TOPSIS technique.
maryam amiri ali mohamad sharifi mazid abadi shahnaz hashemi

Introduction: In the tourism industry, health tourism is a relatively emerging field of knowledge that can create a dynamic multi-disciplinary economic activity by integrating businesses in the fields of medicine, health, tourism and media. For the development of health More

Introduction: In the tourism industry, health tourism is a relatively emerging field of knowledge that can create a dynamic multi-disciplinary economic activity by integrating businesses in the fields of medicine, health, tourism and media. For the development of health tourism, the coordination and cooperation of different organizations and departments is needed, and on the other hand, its promotion and development by the media is of great importance. Method: Although relatively significant and extensive researches have been conducted on the nature of health tourism, but the issue of recognizing the role of modern media in attracting health tourists and using this opportunity by hospitals has been neglected, which is addressed in the present study. Accordingly, in this research, first by studying the subject literature and reviewing the background, 73 related components were identified and classified based on Laswell's communication model. The mentioned list was provided to the experts through a semi-open questionnaire in order to identify and rank the effective factors. Results: The results of the ranking of the options with the TOPSIS fuzzy technique showed that in the audience category, the variables focusing on health tourists from Muslim and neighboring countries are the most important. In the message type category, honesty variables have the highest importance. In the layer of the message transmitter, the variables of the Ministry of Health are the most important. Also, in the category of communication channels, the variables of strong and large content production in different Iranian and foreign sites are of the highest importance. Discussion: One of the most important factors that makes traveling to Iran attractive and choosing it among different destinations is the low cost of traveling to Iran. It should be said that this component is more attractive for the neighbors than for the western tourists. Also, the facilitation of travel is one of the factors that is directly effective in domestic tourism. Considering the level of per capita income and different deciles of income in the country and neighboring countries, it is necessary to provide facilities that all classes can travel, and this is about the neighboring countries. M is true. Among other issues that have a direct impact on travel to Iran from different countries, especially neighboring countries, is the possibility for easy and worry-free financial exchanges with Iran, because due to international sanctions, many incoming tourists Currency inside the country is a problem are faced to the extent that this factor is considered as one of the restrictions of travel to the country. In this regard, both the government and hospitals should look for conditions for easy exchange through various financial instruments. Manuscript profile

Open Access Article

2 - Analysis and evaluation of factors influencing tourism development based on mutual information
Ali Jahantigh poor mohamad reza shafei roghaye alijani

Abstract: The tourism industry is the third generation is the post oil industry and automotive industry. For this reason the economy are very sensitive to expansion and are working to make the industry more affordable for the communities.Recent decades have become one o More

Abstract: The tourism industry is the third generation is the post oil industry and automotive industry. For this reason the economy are very sensitive to expansion and are working to make the industry more affordable for the communities.Recent decades have become one of the most important economic activities of countries. The industry as a global system is large part of the global production.This research is an applied descriptive – analytical method. Data collection has been utilized through library and documentation as well as field surveys direct observation ،then to analyze the relationship of indices the feature selection technique or cross – information analysis has been used.Infact it is necessary to formulate a comprehensive plan that addresses the status and status of the industry in order to achieve good conditions.Overall the results of the analysis of the selection of characteristics indicate that the factors affecting tourism from the point of view of the people: Ads with /701According to the authorities with /679 and for tourist management with /677 are the most important. Manuscript profile

Open Access Article

3 - Management of Tourist Attractions in Historical Contexts Based on the Physical Aspects of the Urban Environment (A Case of the Distance between Imamzadeh Hassan and Shah Abbasi Caravanserai, Karaj)
Hosna Varmaghani

The historical context of cities has a diverse set of tourism capabilities that, if properly addressed and guided, can promote tourism and thus lead to urban development.In the present article, using a descriptive-analytical method focusing on the tourism sidewalk conce More

The historical context of cities has a diverse set of tourism capabilities that, if properly addressed and guided, can promote tourism and thus lead to urban development.In the present article, using a descriptive-analytical method focusing on the tourism sidewalk concept and defining the components affecting it, a theoretical model of research has been developed, and then its application in the historical context of the study has been experimentally tested.The purpose of the study is to examine and find an effective strategy for managing tourist attractions and promoting social interactions among citizens in the historical context and to generalize the results to the proposals of sustainable human management in the historical context of cities.The findings include the development of a strategic plan and design considerations on a detailed city plan map. It was shown that the factors of vitality and attractiveness of the environment have a greater potential to attract tourists due to the physical, environmental and natural opportunities within the study domain.  Manuscript profile

Open Access Article

4 - The role of geotourism attractions in attracting tourists to rural areas (case study of Golestan province)
hajar mazidi mohammadbagher masoudi Asieh pourkheder

The methodology employed in this research is descriptive-analytical with an applied goal. To gather information, both documentary (library) and survey methods have been utilized. The statistical population consists of 400 tourists who visited geotourism attractions in G More

The methodology employed in this research is descriptive-analytical with an applied goal. To gather information, both documentary (library) and survey methods have been utilized. The statistical population consists of 400 tourists who visited geotourism attractions in Golestan province, with a particular focus on locations such as Naftliche geysers, Qaniariq Tepe, Inche Barun, and Gamishan city in Golestan province during the year 1401. The sample size for this research was determined to be 197 individuals based on the calculation using Cochran’s formula. Cluster random sampling was the method used for selecting the participants. Data collection was done through the use of a questionnaire. To analyze the data, inferential tests related to the research objectives, such as binomial T-test and multivariate regression analysis, were employed. The research findings demonstrate that geotourism has a significant impact on various dimensions of sustainable tourism indicators (including economic, social, cultural, political, technological, and ecological aspects), as well as its ability to attract tourists to rural areas within Golestan province.   Manuscript profile

Open Access Article

5 - Investigating and prioritizing the effective marketing variables in tourists attraction Case study: villages in the central part of Kashmar province
Khadijeh Bouzarjmehri Ali Vaez Tabasi

Nowaday, tourism in rural areas has become especially important as a means to the welfare of local communities. Although most of the rural areas of the country have a lot of tourism potentials, they require an accurate identification of the capacities and assessment of More

Nowaday, tourism in rural areas has become especially important as a means to the welfare of local communities. Although most of the rural areas of the country have a lot of tourism potentials, they require an accurate identification of the capacities and assessment of the existing situation, so that they can be used to sustainably develop and empower these areas. Today, all countries try to increase their share of this industry yearly, attract more tourists and earn more income. Increasing the country's share of this industry requires the development of appropriate infrastructure, advertising and marketing. Therefore, the purpose of this study was to investigate and prioritize the effective factors and variables of marketing in attracting tourists in the villages of central part of Kashmar, which has a high tourism capacity. The research method is analytical and descriptive and based on library studies, documentary and field studies. SPSS and Expert Choice software were used to analyze the data. The results showed that among the influencing rural tourism attraction factors,advertising and marketing respectively with the weight of 0.209 and 0.074, are the highest and lowest factors. Also, the results of single-sample t-test showed that the average of all variables was higher than the theoretical mid-point 3, which indicates the high impact of variables on attracting tourists. Meanwhile, control and stabilization of the rate of goods and services and the development of infrastructure and outsourcing in the development of tourism industry in the central part of Kashmar city was proposed. Manuscript profile

Open Access Article

6 - ....
mania Aminzadeh Ali Hajiha hosain vazifehdost Fereydon Rahnama roodposhti

Manuscript profile

List of Articles جذب گردشگر

Sanad

Links

Related Centers

Technical Support

Official pages