List of Articles جذابیت نام تجاری Open Access Article Abstract Page Full-Text 1 - Investigate the role of brand charm (Case Study: Sky Airways) Seyyed Alireza Mosavi Open Access Article Abstract Page Full-Text 2 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches) Peiman Valipour Maryam Sayari