List of Articles جذابیت برند

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
  K. Heidarzadeh S.M. Alvani K. Ghalandari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
  yazdan shirmohammadi Parisa Abyaran zeinab hashemi baghi Gholamreza Taleghani
  10.30495/qjopm.2020.1864088.2398