List of Articles تعمیم برند

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
  Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
  Gholamreza Amini Khiabani Karim Hamdi