List of Articles تبلیغات رسانه ای

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  1 - لزوم ایجاد نظام اخلاق حرفه ای در تبلیغات بازرگانی
  علی اکبر فرهنگی بیتا شاه منصوری
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  2 - Analysis of the duties of mass media from the perspective of Quranic jurisprudence and Iranian law in media propaganda
  mohammad heidari narmandi Mohammad Ali Heidari masoud rae
  The purpose of this article is to explain the policies and criteria that the religion of Islam and the jurisprudence of the Qur'an in the way of transmitting content in the mass media is seen as mandatory propositions and considers them a necessity of religious com More

  The purpose of this article is to explain the policies and criteria that the religion of Islam and the jurisprudence of the Qur'an in the way of transmitting content in the mass media is seen as mandatory propositions and considers them a necessity of religious communication in the mass media. The Qur'an is quoted in the media and is briefly as follows: A. The free flow of information is not prohibited, except in cases where an explicit prohibition has been received from the Holy Shari'a or an expedient reason arises from a secondary ruling prohibiting freedom of information and the obligation to censor. B- Justice in information means equality between people in receiving information and prohibition of discrimination in providing information service to the audience of news media are other specific policies in the view of the Shari'a. C- Activation of the information system is another policy that has a positive dimension and a current aspect. According to this policy, the information system should not be indifferent to what is happening in society and should deal with unhealthy news flows and put service to the goals of the Islamic system on its agenda. Manuscript profile
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  3 - Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
  ali jafari Mahdieh Bakhshi
  This study aimed to investigate the relationship between the media advertisements and the consumer confidence (Case study: citizens over 18 years in Ardabil) took place. The purpose of applied research and data collection methodology is survey. The population of this st More

  This study aimed to investigate the relationship between the media advertisements and the consumer confidence (Case study: citizens over 18 years in Ardabil) took place. The purpose of applied research and data collection methodology is survey. The population of this study all citizens over 18 years In the city of Ardabil. To determine the sample size Cochran formula Was used and the sample was estimated 384 people. The sampling Is multistage cluster. In order to collect the required data, the Questionnaire was used. Data processing and SPSS software. Is analyzed. For analyzed by Pearson's correlation coefficient Used. The results showed that the mass media with There is a significant positive relationship between the level of consumer confidence. Also, the Product placements provincial TV, radio advertising products in the province, Advertising products in social networks and advertising products in the local press There is a significant positive relationship between the level of consumer confidence, but between the Web sites advertising products in conjunction with consumer confidence Not significant. Manuscript profile