List of Articles بانکداری اجتماعی

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  1 - Social Media Role in Marketing and its Impact on Organization's Structure
  Seyyed Abdollah Sajjady Jaghargh Alireza Gharaati Majid Heidari
  Social media is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between social media and social network is that social media is used to transfer and share huge information with m More

  Social media is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between social media and social network is that social media is used to transfer and share huge information with mass audience. However social network is a tool for interaction. People of the same interests, same favors, common thoughts and dependent on each other make relations in social networks. Social media is the process of socializing an organization and engaging human resources with trends and philosophy of an organization. In this article the role of social media as an effective factor in marketing and on organization's structure is discussed with the emphasis on the role of social media in banking. Components and plan of penetrating banks into social media is explained and through tables demonstrating banks using social media, their role is discussed to engage with the new generation to make loyal customers, reduce costs, gain trust, increase incomes and explain the importance of brand making through social media. Manuscript profile
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  2 - The Effect of Realization of Social Development Banking Model on the Development and Economic Development of the Country with Emphasis on Banking Network
  davood moradi محمدتقی sh طلیعه kh
  In this paper, the definition of the concept of social development of the bank and its differences with commercial banks based on the World Bank Institute of Education and Social Banking and the survey in this area, the requirements and operational requirements of this More

  In this paper, the definition of the concept of social development of the bank and its differences with commercial banks based on the World Bank Institute of Education and Social Banking and the survey in this area, the requirements and operational requirements of this business model using interpretation and using From Max Weber's comments, George Simmel and Amartyasen Tibin. According to Weber's theory, the intellect of capitalism, along with the spirit of mutual morality, can boost and encourage. Also, according to Simmel's theory, it can be seen that money affects all social relationships, and human freedom can be determined by the same subject. Then, through the research methodology, the statistics and valid data of the network are based on data from the Ministry of Economy And assets as well as the central bank in 1393 and 1394, the performance of the banks of the country has been evaluated, which results in the lack of consistency, lack of transparency, lack of suitable criteria for bank deposits and also lack of balanced distribution. As a result, in order to achieve a social development community, a variety of commonly used models that are tailored to the economic structure of the country are presented and used. Manuscript profile
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  3 - Investigating social banking in the world for small industries and providing a solution on how to generalize it in Ardabil
  Naser Seifollahi Vahideh EbrahimiKharajo
  10.30495/fed.2022.694714
  AbstractIn the banking industry, a diverse range of activities has been introduced under the heading of social banking measures; Social banks try to invest in activities that improve the conditions of society as a whole. Stable investments and lending methods; These are More

  AbstractIn the banking industry, a diverse range of activities has been introduced under the heading of social banking measures; Social banks try to invest in activities that improve the conditions of society as a whole. Stable investments and lending methods; These are some of the things that these banks use to increase the quality of social life and play an important role in financing small industries. Although banks have been involved in this in recent years; But social banking is a new approach to the growth of small industries. Therefore, the present study seeks to investigate social banking in the world for small industries and provide a solution on how to generalize it in Ardabil province. In terms of orientation, this study is in the category of applied research and in terms of nature, it is in the category of exploratory research. It is also considered qualitative in terms of data certainty. The sampling method is a judgmental and purposeful method. The statistical population of the present study is all experts and experts in the field of banking, in which 20 interviews were conducted and analyzed. The results were analyzed using MAXQDA software. Data analysis was performed by analyzing the theme and after analyzing the interviews and open and centralized coding of the interview text, four dimensions of social banking were identified, which are (financing, environment, customers and society). Finally, by reviewing the research literature and presenting successful social banking solutions in the world; Solutions appropriate to the business environment of Ardabil province for small industries located in the towns and industrial areas of the province were given and suggestions in this regard were provided to banks to finance these industries. Manuscript profile