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  1 - A study of factors effecting the attraction of industrial units in Iranian exhibition centers (Case study: Tabriz international exhibition co.)
  Hosein Beyorani Ebrahim Garlge
  This research deals with the factors that lead to encouragement and increasing satisfaction of industrial units participating in any exhibition. These factors can not only bring in repeated request from previous industrial units but also attract new ones into the exhibi More

  This research deals with the factors that lead to encouragement and increasing satisfaction of industrial units participating in any exhibition. These factors can not only bring in repeated request from previous industrial units but also attract new ones into the exhibition. According to those active firms in exhibition centers, the most important factors are: the design of booth place, available public services in exhibition center, advertising and attracting professional visitors. The data analysis was done by the use of spss software. The results showed that the exhibition holders in order to attract the industrial units and improve their conditions, they must establish proper actions in advertisement, welfare services, inviting professional visitors and the improved booth place design to obtain the satisfaction of booth holders.   Manuscript profile