List of Articles بازاریابی رسانههای اجتماعی Open Access Article Abstract Page Full-Text 1 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company) sirous keshavarz mousa rahimi Fatemeh Amjadi Open Access Article Abstract Page Full-Text 2 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani 10.30495/mediastudies.2022.60291.1381 Open Access Article Abstract Page Full-Text 3 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province) ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi 10.30495/mediastudies.2023.74651.1534 Open Access Article Abstract Page Full-Text 4 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City Jahangir Dashti Ali Akbar Mirzaee Open Access Article Abstract Page Full-Text 5 - The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers) maryam abdoli 10.30495/jisds.2007.21292 Open Access Article Abstract Page Full-Text 6 - The role of social media marketing activities in the development of customer equity Mani Arman Mohabbat Javidfar Open Access Article Abstract Page Full-Text 7 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store) Zahra Alahverdi Saeid Landaran Esfahani 10.30495/msds.2022.1955946.1047 Open Access Article Abstract Page Full-Text 8 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran Anahita Rahmati AREZOO Ahmadi Danyali Open Access Article Abstract Page Full-Text 9 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani Open Access Article Abstract Page Full-Text 10 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari