List of Articles اعتبار برند Open Access Article Abstract Page Full-Text 1 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry K. Heidarzadeh F. Ghafari S. Farzaneh Open Access Article Abstract Page Full-Text 2 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective S. Ghorbani Ghavidel S. M. Shabgo Monsef Open Access Article Abstract Page Full-Text 3 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility Sajad Soleimani Shejani Narges Delafrooz Open Access Article Abstract Page Full-Text 4 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia Open Access Article Abstract Page Full-Text 5 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company) shiva eslami alireza sheikh ahmad mahdijoo Open Access Article Abstract Page Full-Text 6 - بررسی تاثیر اعتبار برند بر وفاداری مشتریان در بخش خدمات ارتباطی وحید پریچهر حمیدرضا سعیدنیا Open Access Article Abstract Page Full-Text 7 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh Open Access Article Abstract Page Full-Text 8 - Designing a brand credit model in the banking industry based on Grounded Theory Hoseen zolfaghar Dehnavi mehdi mohammad zade vashan hasan hakimpor hamid rezaee far