List of Articles استراتژی اقیانوس آبی

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  1 - Determination of Innovative Actions of the Organization using Porter's Competitive Combined Model and Blue Ocean Strategy
  Fatemeh Khoshkam Mehdi Abbasi
  To continue the life of organizations in today's global marketplace, finding solutions to the exit from the competition field. The purpose of this research is to provide an algorithm for the development of innovative measures by using Porter's competitive forces and the More

  To continue the life of organizations in today's global marketplace, finding solutions to the exit from the competition field. The purpose of this research is to provide an algorithm for the development of innovative measures by using Porter's competitive forces and the blue ocean strategy.This research is descriptive survey and in terms of applied purpose. In this research, by presenting a two-step algorithm, the competitive environment and industry structure are identified, while evaluating the attractiveness of the organization, a suitable strategy for leaving the competitive environment is presented. In order to implement the proposed algorithm in the IRAFA company, the first team of experts included all the experts and managers. In the second stage, using a questionnaire scan and performing statistical tests, it was determined that among five of Porter's competitive forces, the competition among existing organizations was the main cause of the threat. Also, Table Four Action of the Blue Ocean Strategy Plan was developed with an emphasis on value innovation for the IRAFA company. Emphasizing value innovation can be integrating and synchronizing with similar small organizations; creating targeted advertising; providing services through the Internet; careful operation of free consulting services; eliminating specialized vocabulary in advertising for the company. Manuscript profile
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  2 - Developing DEA-TOPSIS Method for Group Decision Making (Case Study: Ranking Blue Ocean Strategy Main Pathways for IRAFA)
  Fatemeh Khoshkam Mehdi Abbasi
  The purpose of this research is to present a method based on DEA-TOPSIS for ranking the DMUs in group decision making. In the proposed method, after creating an expert team and determining their weights, the DMUs, inputs and outputs are determined and ranked in three st More

  The purpose of this research is to present a method based on DEA-TOPSIS for ranking the DMUs in group decision making. In the proposed method, after creating an expert team and determining their weights, the DMUs, inputs and outputs are determined and ranked in three stages. In the first stage, by using Euclidean Distance, the matrix of each expert is normalized and consequently, the DEA models corresponding to each expert are solved. The DMUs are divided into two groups, the first group consists of DMUs where at least one experts’ opinion is inefficient and the second group consists of DMUs where the views of all experts are efficient. In the second stage, the rank of the DMUs of the first group is determined by calculating the weighted arithmetic average. In the third stage, the rank of the DMUs of the second group is determined using the TOPSIS method for each expert, consequently, the final rank of the DMUs is calculated using the Weighted Borda Scoring Method. Then the proposed approach was implemented to rank the six-paths of the Blue Ocean Strategy of the IRAFA industry and management group. The IRAFA team of experts, consisting of seven senior experts, was formed, and their weights were determined. It was also found that six paths to restructure the Blue Ocean Strategy (DMUs) are effective on IRAFA Value Innovation, and the DEA model has four outputs (utility, price, cost, and acceptance). The results of solving the DEA model of each expert showed that there are four paths in the first group and two paths in the second group. Applying the Weighted Borda Scoring Method to rank the DMUs of the second group shows that creating a functional-emotional orientation for the organization's customers is the top priority of IRAFA Manuscript profile
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  3 - Investigating the Impact of Using Blue Ocean Strategy with Strategic Thinking Approach on Commercializing Innovative Production and Systematic Innovative
  abas nikzad mohammadreza kabaranzad ghadim
  The main purpose of this paper is to investigate the effect of using the Blue Ocean strategy on commercialization of production while using innovative production and systematic innovative production in Kaleh Amol Company. The research method is correlational. 89 experts More

  The main purpose of this paper is to investigate the effect of using the Blue Ocean strategy on commercialization of production while using innovative production and systematic innovative production in Kaleh Amol Company. The research method is correlational. 89 experts of Kaleh Amol Dairy Products Company were selected as a statistical sample based on simple random sampling method using Karajsi and Morgan table. To collect data, there are four standard questionnaires, including the Kim and Maboren Blue Ocean Strategy (with a validity of 0.91), the David and North Production Commercialization Questionnaire (with a validity of 0.89), the Yadollahi Farsi Innovative Production Questionnaire, and Kalati (with validity). 0.87) and the Questionnaire for Systematic Innovative Production of David and North (0.96) were used. The research findings show that the use of the Blue Ocean strategy has a positive effect on the commercialization of innovative production and production, but the effect of using the Blue Ocean strategy on systematic innovative production has not been confirmed. It has also been shown that innovative production has a positive effect on systematic innovative production and systematic innovative production on commercialization of production. Manuscript profile