Investigating the Impact of Using Blue Ocean Strategy with Strategic Thinking Approach on Commercializing Innovative Production and Systematic Innovative

Subject Areas : business management

abas nikzad ¹ , mohammadreza kabaranzad ghadim ²

1 - department of Entrepreneurship Management , Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - department of Industrial Management , Central Tehran Branch, Islamic Azad University, Tehran, Iran.

Received: 2020-04-20 Accepted : 2020-08-09 Published : 2020-09-22

Keywords: blue ocean strategy, Production Commercialization, Innovative Production, Systematic Innovative Production,

Abstract :

The main purpose of this paper is to investigate the effect of using the Blue Ocean strategy on commercialization of production while using innovative production and systematic innovative production in Kaleh Amol Company. The research method is correlational. 89 experts of Kaleh Amol Dairy Products Company were selected as a statistical sample based on simple random sampling method using Karajsi and Morgan table. To collect data, there are four standard questionnaires, including the Kim and Maboren Blue Ocean Strategy (with a validity of 0.91), the David and North Production Commercialization Questionnaire (with a validity of 0.89), the Yadollahi Farsi Innovative Production Questionnaire, and Kalati (with validity). 0.87) and the Questionnaire for Systematic Innovative Production of David and North (0.96) were used. The research findings show that the use of the Blue Ocean strategy has a positive effect on the commercialization of innovative production and production, but the effect of using the Blue Ocean strategy on systematic innovative production has not been confirmed. It has also been shown that innovative production has a positive effect on systematic innovative production and systematic innovative production on commercialization of production.