List of Articles : foresight

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  1 - A futuristic look at the Permission Based Marketing model in the field of banking using the Delphi approach (Case study: Bank Mellat)
  Elham Zarif chenarani mashhad esfandiar doshmanziari farzad asayesh
  10.30495/jmfr.2022.60639.2473
  The purpose of this study is to design, explain and present a Permission Based Marketing model in the field of banking among the employees of Bank Mellat branches.In this research, the combined method strategy has been used to answer the research questions. In this rese More

  The purpose of this study is to design, explain and present a Permission Based Marketing model in the field of banking among the employees of Bank Mellat branches.In this research, the combined method strategy has been used to answer the research questions. In this research, by means of Delphi method, the opinions of experts in this field have been collected and summarized. According to the purpose, the research is one of the applied and developmental researches and in terms of implementation method, it is a descriptive survey. First, the initial conceptual model extracted from the subject and background literature by the meta-integration method has been refined by organizational experts using the Delphi method. Data collection tool was an open questionnaire and purposive sampling method was judgmental. In the quantitative part, the Delphi process was performed in three rounds, and the criterion for stopping the rounds was reaching the Kendall agreement coefficient to an acceptable level.The findings show that Permission Based Marketing indicators in Bank Mellat can be grouped into six categories: advertising effectiveness, information technology, marketing capability, customer satisfaction, continuity of customer relationship and customer attitude, which are more important in terms of attitude Customer, advertising effectiveness, customer relationship continuity, customer satisfaction, information technology and marketing capabilities.The results showed that the bank's commitment to the customer is one of the main reasons for permission based marketing,Keywords: Foresight, Permission Based Marketing, Delphi Technique, Banking scope Manuscript profile
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  2 - Designing an Impact foresight Model on the Development corporate entrepreneurship in Small and Medium companies of Iran
  zeeya Rashvand
  Background: Considering the increasing and future developments is one of the most important factors in any organization. The accurate knowledge of the future promotes the development and development of the various parts of each organization, especially from the perspect More

  Background: Considering the increasing and future developments is one of the most important factors in any organization. The accurate knowledge of the future promotes the development and development of the various parts of each organization, especially from the perspective of corporate entrepreneurship. Based on the expansion of competitive space and the growing growth of societies' expectations, rapid environmental transformations and threats, the use of scientific variables of foresight variables with a systematic and correct look to the future is nowadays the focus of attention of most managers and industries. . Purpose: The main purpose of the present research is to investigate the effect of futuristic component on the development of enterprise entrepreneurship in small and medium enterprises. Methods: The present research is applied in terms of the purpose and the method of descriptive-survey information gathering technique and the Structural Equation Modeling Method with Liezel software have been used for factor analysis. The statistical population of the study consisted of 460 members of the scientific community of experts and managers in this field, 210 of whom were selected using the Morgan table. Simple random sampling method. A researcher-made questionnaire was used to collect information. Findings: All foresight outputs and foresight processes affect the variables of organizational entrepreneurship. Conclusion: Forecasting index has the most impact on the investment variable in small and medium companies of Iran. Therefore, firms should pay particular attention to this issue Manuscript profile