List of Articles "وفاداری"

• Open Access Article
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  1 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
  Mandana Panahi Vanani reza sha'abani
  Purpose: Nowadays competition for having loyal customers is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to improve the quality of their services. The main purpose of this research is to investigat More

  Purpose: Nowadays competition for having loyal customers is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to improve the quality of their services. The main purpose of this research is to investigate the outcomes of pleasurable services and trust in banking industry. Methodology: This research is applicable in term of target. in terms of method and nature is casual research and of domain relevant branch. Necessary information are collected using questionnaire mean time for analysis of data, structural equation modeling and LISREL software are used. To achieve this purpose, number of sample was estimated to be 384 but to ensure more 400 questionnaires was distributed among costumers of private banks in Arak and at last 386 questionnaires were returned and analyzed. Findings: In the research all theories were accepted. The findings indicate that pleasurable services and trust lead into loyalty of customers Research Limitations: This research will only survey the impact of pleasurable services and trust, and ignores other variables that impact loyalty, but are not in the center of attention of this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths and weaknesses of the competitors, and providing the best services to their customers so that customers will understand the quality in the way of offering services and the pleasure sense be improved. Originality/value: The model used in this research is a combination of a number of different models and is original in its type. Manuscript profile
• Open Access Article
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  2 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh
  This research is carried out in order to investigate the effect of customer experience on his revisit intention with respect to hedonic values, loyalty and brand equity in FMCG food industries.In view of quantitative approach, descriptive and surveying strategy and in t More

  This research is carried out in order to investigate the effect of customer experience on his revisit intention with respect to hedonic values, loyalty and brand equity in FMCG food industries.In view of quantitative approach, descriptive and surveying strategy and in terms of propose, this is a practical research. Target group of this research are selected from customers of restaurants and cofes complex, Mitzone, Meat house and steak house in Tehran. In this study, based on Cochran formula for unlimited society, the sample size was 348 people. Simple random sampling are selected and data analysis has been done by structural equation modeling method.Result of research shows that pleasant experience increased costumer revisit-intention, also in this regard parameters such as loyalty, brand equity and hedonic values as intermediary parameters also affect costumer revisit intention accordingly. According to the results, it can be said that through these three variables, a pleasant experience is a more accurate factor to increase the intention of customers to return. Manuscript profile