List of Articles " Brand Equity" Open Access Article Abstract Page Full-Text 1 - Explaining the role of organizational citizenship behavior on customer based brand equity Mohammad Mahmoudi Maymand Ata Harandi Open Access Article Abstract Page Full-Text 2 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province Firozeh hajialiakbari narges moosavi