List of Articles retailer Open Access Article Abstract Page Full-Text 1 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali Open Access Article Abstract Page Full-Text 2 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi Open Access Article Abstract Page Full-Text 3 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch) N. S. Najafizadeh A. Mojoodi P. Ghasemi Open Access Article Abstract Page Full-Text 4 - Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad محبوبه Ghochani فهیم Amini Tabok پرویز Nowrouz رضا Dehghanzadeh Reihani حسن Aslani Open Access Article Abstract Page Full-Text 5 - Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers Mostafa Setak Hajar Kafshian Ahar Saeed Alaei Open Access Article Abstract Page Full-Text 6 - Identifying and Analyzing the Factors Affecting Consumer Experience by MicMac (Case Study: Iran Electronic Retailers) Faezeh Hedayat Nazari Zohreh Dehdashti Shahrokh sina Nematizadeh Open Access Article Abstract Page Full-Text 7 - Optimal Modelling for Decision Making of Electricity Retailer in Power Market Contracts by Considering Demand Side Management Programs Kourosh Apornak Soodabeh Soleymani Faramarz Faghihi Babak Mozafari Open Access Article Abstract Page Full-Text 8 - Investigation of marketing issues of pistachio product (case study of Sirjan city) عباس Parvar