List of Articles brand value

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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
  مهرداد رحیمیان hiro eisavei
• Open Access Article
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  3 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
  Ali Akbar Khademi Hanieh Farazandeh
• Open Access Article
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  4 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
  effat haji hoseini ali asghar eivazi heshmat
• Open Access Article
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  5 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
  Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh
• Open Access Article
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  6 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
  morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi
• Open Access Article
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  7 - The Impact of Performance Criteria on Brand Value In the automotive industry
  Abdolreza Tahmasebi Mirfeiz fallah Hamidreza Vakilifard Abdullah Naami
• Open Access Article
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  8 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
  hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani
• Open Access Article
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  9 - Designing a Model Based on Effective Actions to Control Destructive Deviant Behaviors of Human Resurces
  Mojtaba Forouz Shahrestani Homa Doroudi Firoozeh Hajialiakbari