List of Articles brand loyalty

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  1 - Future studies on customer experience management and its effective factors based on brand loyalty
  Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram
• Open Access Article
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  2 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
  Alireza Naalchi Kashi Elnaz Parvizinia
• Open Access Article
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  3 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
  jafar bahari shahla bahari مرجان بذله hamed bahari
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  4 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
  Ali Parvar Amir Rahimpour
• Open Access Article
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  5 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
  Nastaran  Haghjooye Javanmard ابوالقاسم ابراهیمى