List of Articles behavioral intentions

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
  F. Najafi B. Kheiri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The effect of motivational marketing on behavioral intentions through the attitude of football fans according to the moderating role of altruism
  Mohammad saivan Nouri navid mahtab
  10.30495/kmsj.2023.1980992.1092