List of Articles Willingness to Pay

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  1 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
  faranak khodayari hesamodin zamani
• Open Access Article
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  2 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
  سید هادی  سید فضلی vahidreza mirabi karim hamdi
• Open Access Article
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  3 - Economic-environmental evaluation and willingness to pay of farmers in using sprayer equipped with variable rate technology
  Mahmoud  Ghasemi_ Nejad_Raeini rostam fathi Saman Abdanan  Mehdizadeh مرتضی تاکی مصطفی مردانی
  10.71857/jaem.2025.1191246
• Open Access Article
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  4 - "Analysis of Factors Affecting Willingness to Pay for Health Insurance in the Informal Sector Jobs of Isfahan Using the Tobit Method
  mansour asgari مصطفی رجبی
• Open Access Article
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  5 - Analysis of factors affecting willingness to pay in informal jobs in Isfahan using the Tobit method
  mansour asgari مصطفی رجبی شهرام توفیقی
• Open Access Article
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  6 - Analysis of factors affecting willingness to pay in informal jobs in Isfahan using the Tobit method
  mansour asgari مصطفی رجبی شهرام توفیقی مریم شریف دوست