List of Articles Willingness to Pay Open Access Article Abstract Page Full-Text 1 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products faranak khodayari hesamodin zamani Open Access Article Abstract Page Full-Text 2 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones سید هادی سید فضلی vahidreza mirabi karim hamdi Open Access Article Abstract Page Full-Text 3 - Economic-environmental evaluation and willingness to pay of farmers in using sprayer equipped with variable rate technology Mahmoud Ghasemi_ Nejad_Raeini rostam fathi Saman Abdanan Mehdizadeh مرتضی تاکی مصطفی مردانی 10.71857/jaem.2025.1191246