List of Articles Brand commitment

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  1 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
  Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh
• Open Access Article
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  2 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
  Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez
• Open Access Article
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  3 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour