List of Articles Brand Management

• Open Access Article
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  1 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  2 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
  Mohammad Reza Radfar
• Open Access Article
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  3 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
  mahnaz solati اعظم رحیمی نیک سید عباس حیدری