List of Articles مدیریت برند

• Open Access Article
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  1 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
  Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh
• Open Access Article
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  2 - The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator
  fatemeh rezaee rad MohammadBagher Poranjafzadeh Ardakani
• Open Access Article
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  3 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  4 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
  mahnaz solati اعظم رحیمی نیک سید عباس حیدری
• Open Access Article
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  5 - ارائه مدل برندسازی بین المللی مبتنی بر مدیریت برند راهبردی در صنعت آرایشی و بهداشتی ایران
  Bahram Asadzadeh Moghddm Niloufar ImanKhan Majid Fattahi Majid Fani