List of Articles رسانه های اجتماعی Open Access Article Abstract Page Full-Text 1 - Social media marketing and brand social identity focusing on customer engagement in the investment process peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel Open Access Article Abstract Page Full-Text 2 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude Jafar Ramak homa Doroudi Open Access Article Abstract Page Full-Text 3 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad) Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran Open Access Article Abstract Page Full-Text 4 - Identifying the dimensions of social media on cultural management with a competitive approach in universities: a qualitative analysis based on the opinion of subject experts. seyedeh somayeh Asadollahzadeh bali Fatemeh Taheri, aliasghar shojaee Open Access Article Abstract Page Full-Text 5 - Investigating the Effect of Social Media Activities on E-commerce Satisfaction and Shopping Intention by Considering the Mediating Role of Trust and Moderating External Factors Zahra Hojati Kooshali Mohsen Amini khozani Alireza Rousta Open Access Article Abstract Page Full-Text 6 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities Mohammad nafeii Leila andervazh Hamidreza saeednia Open Access Article Abstract Page Full-Text 7 - The Role of the Persian-Language Foreign Media Outlet "Iran International" in the September 2022 Protests in Iran from the Perspective of Agenda-Setting Theory َAlireza Sarvestani farzad navidi nia Feredoun Akbatzadeh https://doi.org/10.30495/PIR.1402.1120449
