List of Articles تداعی Open Access Article Abstract Page Full-Text 1 - The Intertextual Relationship between Hafiz and Sayeh’s Sonnets Mozhgan Mahdavi Farhad Tahmasbi Open Access Article Abstract Page Full-Text 2 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province( Niloofar Amousa Mehdi Zakipour Open Access Article Abstract Page Full-Text 3 - Extracting associations and drawing the mind map of Iran Khodro customers applying Zaltman metaphor elicitation technique maryam darvishi saman azizi jabber mohammad moosaee Open Access Article Abstract Page Full-Text 4 - Folk Medicine and Its Associations in the Poetry of Sā’eb Tabrīzī Mansoure Basirpour