List of Articles تجربه برند Open Access Article Abstract Page Full-Text 1 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan) Alireza Naalchi Kashi Elnaz Parvizinia Open Access Article Abstract Page Full-Text 2 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari 10.30495/fed.2023.698856