The issue of leisure time activity in commercial spaces as a social construct that manifests itself differently in different times, has gained importance in recent years. The purpose of this study was to investigate the social constructions of women in leisure time in a
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The issue of leisure time activity in commercial spaces as a social construct that manifests itself differently in different times, has gained importance in recent years. The purpose of this study was to investigate the social constructions of women in leisure time in a business-leisure center using qualitative data. Utilizing grounded theory as the theoretical base and the saturation criterion in sampling, structured interviews were conducted with 15 women and girls. The data were analyzed using three stages of coding as well as data-base theory (Strauss's coding approach). 216 general meaningful statements were extracted from the interviews. Due to the conceptual relevance of the statements to each other in the open coding phase, 17 sub-categories were extracted from the corresponding concepts. Finally, after a closer look at the links between the concepts of subcategories, six key themes were identified: Consumer culture hegemony, manifestation of high socio-economic status, western culture acceptance, identifying with celebrities, virtual space effects, and change of lifestyle. By further abstracting these categories, a nuclear category can be described as "the way women spend their leisure time in business-leisure centers is affected by the expansion of consumer culture and western culture and identification with celebrities and the virtual world has changed the lifestyle of Shirazi women.
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