Presentation of a Strategic Model to Implement the Promotional Plan of Social and Cultural Level in 12th Territory of Tehran (Case study: ImamzadehYahya area)

Subject Areas : Urban Management Studies

Abolfazl Danaei ¹ , SeyedReza Mohseni ²

1 - استاد
2 - دانشجو

Received: 2016-03-28 Accepted : 2016-05-21 Published : 2016-05-21

Keywords: Key Words: ImamzadehYahya, Islamic-Iranian Area, promotion of social- cultural , SWOT Analysis,

Abstract :

Introduction and Research objective: historical structure of 12th territory which main parts are located among Odelajan, ImamzadehYahya, Harandi and Pamenarareas has a variety of injuries as well as cultural and social difficulties. In this territory, historical declining of an area in central urban structure of Tehran is being observed. So, a comprehensive plan is needed to permanently and inclusively change different bodily, functional and behavioral fields to promote the quality of life in these areas. Therefore, qualitative transformation in cultural and social fields has changed to an unavoidable necessity. The present study has also been conducted in this direction and it aims to present a strategic paradigm in order to implement development plan of social and cultural promotion in ImamzadehYahya in 12th territory of Tehran. Method: by applying library studies, it is tried to investigate general concept of promoting social and cultural level and then by using questionnaire, interview and field studies, and the social cultural status of ImamzadehYahya is specifically studied. Results and Findings: referring to the conducted studies and according to SWOT Analysis, strengths, weaknesses, opportunities and threats are clarified and a strategic model will be presented in order to implement the plan of social cultural promotion of ImamzadehYahya in 12th territory of Tehran. It must be mentioned that executive solutions of this important issue have also been included in the strategic paradigm. The finding of this analysis has led to presentation of 32 executive solutions in both cultural and social levels in order to promote the qualitative level of citizens.  

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