The relationship between the amount of new media and the younger generation's commitment to social values (Emphasize the study of Islamic Azad University of Tabriz, East Azarbaijan Science and Research)

Subject Areas : Social Science Quarterly

منصور ساعی ¹ (استادیار پژوهشگاه مطالعات علوم انسانی و اجتماعی جهاد دانشگاهی)
سونیا وطنی ² (کارشناسی ارشد دانشگاه آزاد واحد علوم وتحقیقات آذربایجان شرقی)

Received: 2017-04-20 Accepted : 2017-04-20 Published : 2015-11-22

Keywords: adherence, social values, Cell phone, important tool,

Abstract :

The main objective of this study is "important tool to study the relationship between new media (mobile phones) and the younger generation's commitment to social values" is. This study is the first study to focus Brmtalh students of Islamic Azad University of Tabriz, East Azerbaijan Province Science Research has been done. The definitions of the enjoyment, commitment, social values, as well as new media offer and The theory explain Howe's views and values of the social media including cultivation theory, the use and satisfaction, and views .... Jmyzlal, Gerbner and Inglehart and Johnson) as well as internal and external perspectives were discussed. Research among 368 graduate students of Islamic Azad University, Science and Research Branch, Tabriz, East Azerbaijan, which was conducted between 22 and 40 years of age. In this method utilizes a questionnaire survey and research data collection is required. The results showed that the high rate of mobile phone use is increasing importance of the criteria in mate selection. The increasing importance of mobile media usage and social relations between the sexes increases. The rise of mobile phone use increases the importance of responsibility among students. The rate increases the importance placed Particularists added. It can be said as a media phone-cell mass audience Importance has added some social values.