The Role of mass media in the organizational culture of Workers of Tehran

Subject Areas : Social Science Quarterly

Received: 2017-05-16 Accepted : 2017-05-16 Published : 2017-05-22

Keywords: Mass Media, Social networks, corporate culture, home working in Tehran,

Abstract :

Language and communication device or the media, in a context that is manifest that the same culture and the culture that provides the main connection. In this study, the relationship between domestic mass media, foreign media and social networks as the independent variables and the dependent variable of organizational culture as has been discussed. The results indicate that the domestic mass media (29/0 P =), foreign mass media (23/0 = P) and social networks (16/0 = P) direct and positive relationship with corporate culture There is. Therefore it could be argued that the use of the mass media in different aspects of the worker's house in Tehran between staff and their organizational culture increases the higher you go. Is. So all hypotheses of this study are confirmed.