Examining the Effects of Media on Social Capital of Bandar Abbas Citizens

Subject Areas : Social Science Quarterly

محمد اسماعیل ریاحی ¹ (دانشیار گروه علوم اجتماعی دانشگاه مازندران)
مصطفی ظهیری نیا ² (استادیار گروه علوم اجتماعی دانشگاه هرمزگان)
سهیل صادقی ³ (کارشناس ارشد پژوهش اجتماعی)

Received: 2017-04-19 Accepted : 2017-04-19 Published : 2015-11-22

Keywords: Social capital, television, Social trust, Use of media, partnership networks and social norms,

Abstract :

In this study, effects of media on social capital, with an emphasis on local and satellite TV, were reviewed and experimented. A survey questionnaire was used to collect the required data in this study. Statistical population of this study consists of 18 year olds and older who lived in Bandar Abbas at the time of study (2014). Using Cochran’s formula, size of sample are 384 people and sampling was done using cluster sampling method. Study data was analyzed and examined with the help of SPSS, descriptive and inferential methods. Findings suggest that a positive and important relation exists between local TV viewing and social capital however, satellite TV viewing is contrariwise to social capital. The amount of local television viewing has a positive relation to the amount of social trust and abiding social norms in contrast to satellite TV viewing which is negatively related to the amount of social trust and abiding social norms. No significant relation was observed between viewing TV networks and social participation. Regression analysis shows that in the current statistical population, the amount of TV viewing has the greatest impact on Social Capital.