Designing the development of social lifestyle from the perspective of the native business

Subject Areas : Social Science Quarterly

Maryam sarajegh ¹ , Maryam vosoughi ² , Seyed mojtaba hosseini ³

1 - Graduate Student of Marketing Management at Islamic Azad University, Hamedan
2 - Graduate Student of Marketing Management at Islamic Azad University, Hamedan
3 - PhD student of Islamic Azad University, Hamedan

Received: 2018-11-14 Accepted : 2019-03-12 Published : 2019-08-23

Keywords: economics, lifestyle, New Business,

Abstract :

New businesses are new, and as a result many of them do not have long-term goals and less formal structures and processes. As a result, it is expected that the creation and administration of these businesses will be much more direct and intense under the influence of the individual's cognitive attributes, or their entrepreneurial team or management. The purpose of the present research is to develop a lifestyle development from the perspective of start-ups. The research method is survey and the statistical population of the present study includes the supervisors of families of Hamadan with 768239 people in 1397. Research explains the impact of the factors of start-up businesses, including the impact of stakeholders, culture, market and values ​​on lifestyle. By summing up extractives, one can name the combined style of life (a combination of traditional and modern) that is dominant in the family.