Investigating the relationship between Instagram social network and food consumption style by young people in districts of 19 and 5 of Tehran
Subject Areas :
Nizamaldin Modir
1
,
Nazanin Malekiaan
2
1 - Master Student of Social Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Social Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: سبک زندگی, جوانان, lifestyle, Youth, Virtual social network, Instagram, مصرف مواد غذایی, اینستاگرام, شبکه اجتماعی مجازی, food consumption,
Abstract :
Today, social networks have found a very important place among individuals and communities. Each media can have an impact on individuals according to its own requirements. In general, it can be said that one of the most important factors influencing the formation and continuation of consumption patterns, especially food selection, are advertisements. Therefore, in this regard, the purpose of this study is to investigate the relationship between Instagram social network and food consumption style by young people in the two districts of 19 and 5 of Tehran. The research method is applied in terms of purpose and descriptive and correlational in nature and method. The statistical population of this study consists of all young people over 20 years old in districts 19 and 5 of Tehran, which are approximately 2800 people. In this research, Morgan table has been used for sampling. The samples according to Morgan table include 338 people. SPSS software was used to analyze the data. The results showed that the main hypothesis that the use of Instagram social network and food consumption style by young has a significant relationship, due to having a significance level of less than 0.05 is confirmed. Therefore, it can be said that there is a significant relationship between the use of Instagram social network and food consumption style by young people in two districts of Tehran.
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