The Impact of Corporate Social Responsibility on Tehran Municipality Customers Satisfaction Mediated by Public Trust

Subject Areas : Strategic Management Researches

fatah  sharifzadeh ¹ (استاد مدیریت دولتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی؛)
mahdieh  vishlaghi ² (M.A of Public Adminstration, Allameh Tabataba’i University)

Received: 2016-11-11 Accepted : 2017-03-06 Published : 2018-02-20

Keywords: Customer Satisfaction, Corporate Social Responsibility, Public Trust, Tehran Municipality,

Abstract :

Corporate social responsibility is one of the debates which has drawn the attention of mast of researchers in recent years. The liable organizations choose procedures by making clear and giving appropriate responses against their operation to provide the trust and satisfaction with all their beneficiaries. The present study, is to explore the effect of corporate social responsibility on customer satisfaction mediated by public trust of municipal in Tehran. This research is an applied one and the data collection procedure is descriptive – quantitative. Based on the available Sampling method, 371 people of citizens who have resorted to Tehran Municipality were examined. LISREL and SPSS software were used for analyzing the data. The results showed that social responsibility had a significant effect on the customer satisfaction mediated by public trust, also The results showed that social responsibility had a significant effect on public trust and social responsibility had a significant effect on the customer satisfaction. The results of SEM also showed the collected data semantically fits with the conceptual made of the research

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