Explaining Strategic Alliance Sustainability Pattern with Exploratory Mixed Method

Subject Areas : Strategic Management Researches

Mohamad Dostar ¹ , Ghadir Shakiba ²

1 - Associate Professor of Management, Faculty of Literature and Humanities, University of Guilan
2 - PhD Student in Business Administration, Faculty of Literature and Humanities, University of Guilan

Received: 2019-10-21 Accepted : 2019-10-21 Published : 2019-08-23

Keywords: Content Analysis, structural equation modeling, Strategic Alliance Sustainability, Exploratory Mixed Method,

Abstract :

The inefficiency and premature collapse of strategic alliances has prompted executives in this field to pursue coherent programs to prevent alliances instability and because of that, sustainability and durability of strategic alliances has become an important issue for active organizations in this field. The purpose of this study is to achieve a comprehensive strategic alliance sustainability model to present a roadmap for maintaining strategic alliances, implement them successfully and provide an efficient and effective framework for managers of this field. The exploratory hybrid method was used due to the complexity of the strategic alliance process and because of the presentation of the native model, and for this purpose, by combining qualitative and quantitative data, deep understanding of the phenomenon and the generalizability of the results of the research were possible together. In order to identify the influential factors in each stage of the strategic alliance process, using content analysis methodology, experts from this field were interviewed including senior executives of strategic alliances and academics professors active in this field and in the next section, for expanding the generalizability by using the quantitative method, the questionnaire was designed and distributed among a wider range of managers in the various Iranian alliances and finally, the comprehensive strategic stability model of alliances was extracted using structural equation modeling.

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