The Impact of Strategic Quality Orientation on Sustainable Business Growth in Technological and Emerging Companies, Considering the Role of Innovation Capabilities

Subject Areas : Strategic Management Researches

mohammad hossein  Darvish motevalli ¹ (Assistant Professor, Department of Industrial Management, West Tehran Branch, Islamic Azad University, Tehran, Iran)
Azita  Joibari ² (Assistant Professor, Department of Educational Management, West Tehran Branch, Islamic Azad University, Tehran, Iran)
Mohamad Sadegh  Solouki ³ (Bachelor of Business Administration, West Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2021-02-04 Accepted : 2021-04-28 Published : 2022-02-20

Keywords: Strategic Quality Orientation, Productivity Innovation, Exploratory Innovation, Sustainable Business Growth,

Abstract :

This study examines the effect of strategic quality orientation on sustainable business growth concerning the mediating role of innovation capabilities in emerging technology companies.The present study is applied in terms of purpose and the nature and method of data collection, which is descriptive survey research. The statistical population of this study consisted of all employees (technology and emerging companies located in science and technology parks of Tehran province) to 584 people, of which a sample of 232 people was selected using Cochran's formula. The data collection tool was a standard questionnaire whose validity was confirmed after modifying several items. Its reliability was calculated by calculating the Cronbach's alpha coefficient to the desired level (0.939). Pls.3 Smart software was used to analyze the data. The results showed that the trend of strategic quality had a positive and significant effect on product innovation, exploratory innovation, sustainable business growth in technology, and emerging companies in Tehran province. Furthermore, product innovation and Exploratory innovation positively and significantly affect sustainable business growth. It was also found that product innovation and exploratory innovation play a mediating role in the impact of strategic quality orientation on sustainable business growth.

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