The Strategy Creation - De-Strategization Paradox: Examining the Basic Duality Using Phronetic Iterative Qualitative Method

Subject Areas : Strategic Management Researches

Nima  Eskandarinia ¹ (PhD in Public Administration, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran)

Received: 2022-12-14 Accepted : 2023-01-28 Published : 2023-06-20

Keywords: Competitive Disadvantage, Blind Spot, Strategy Knowledge Paradox, Effort-Result Paradox, Strategy Following Paradox, Job Stress Paradox,

Abstract :

In recent years, the topic of strategic management has become one of the most challenging topics among both researchers and top managers. While some scholars have supported various strategic management approaches, other scholars have challenged and criticized these approaches. In addition, there is a plurality of opinions among the scholars who have opposed strategic management. Despite the fundamental criticisms they have made on the nature of strategic management, they have not been able to find an alternative solution for the strategic management process. Therefore, the CEOs of the companies have faced a dilemma, whether they should follow the strategic management process or not, and if the answer is negative, then how should they achieve success and gain competitive advantage. The purpose of this research is to present the theory of de-strategization to answer these questions. In order to carry out this research, Phronetic iterative qualitative method has been used. The research sample includes fifteen companies in the private sector located in Tehran and its suburbs, which were selected purposefully. Based on the findings of this research, the adoption of de-strategizing policy is more effective than creating strategy. Strategy-creating policy will lead to systematic cognitive bias under the title of blind spot of competitive disadvantage and will cause the formation of four paradoxes including strategic management knowledge, effort-result, adherence to strategy-abandoning strategy, and job stress. But de-strategization does not mean inaction, so it is necessary to pay attention to the four recommendations mentioned in this article.

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