Factor Analysis of Factors Affecting the Improvement of Apple Marketing in West Azerbaijan Province

Subject Areas : Reduction of waste

Kaziveh Chalabi ¹ , Solieman Rasouliazar ² , Loghman Rashidpour ³

1 - MSc in Agricultural Management; Department of Agricultural Management; Mahabad Branch; Islamic Azad University; Mahabad; Iran
2 - Assistant Professor, Department of Agricultural Management, College of Agriculture, Mahabad Branch, Islamic Azad University, Mahabad, Iran
3 - Assistant Professor, Department of Agricultural Management, College of Agriculture, Mahabad Branch, Islamic Azad University, Mahabad, Iran

Received: 2022-07-16 Accepted : 2022-09-22 Published : 2022-08-23

Keywords: factor analysis, Improving marketing status, Apple product,

Abstract :

The aim of this study was to investigate the factors affecting the improvement of apple marketing in West Azerbaijan province using factor analysis method. The statistical population of the study includes all gardeners in West Azarbaijan province, of which 39315 are gardeners. Krejcie and Morgan table were used to determine the sample size (n=360). The present study method is descriptive-survey and in order to collect information from a researcher-made questionnaire, its validity was assessed by obtaining the opinions of a group of experts and necessary modifications were made. The results of factor analysis showed that the most important factors affecting the improvement of apple marketing in West Azerbaijan province were summarized and categorized into four factors, which could explain 66.3% of the changes in factors affecting the improvement of apple marketing in West Azerbaijan province. Among the effective factors studied, economic factor including the items of payment of facilities and credits to apple beneficiaries, the existence of border markets in the province, product diversity was identified as the most important factor affecting the improvement of apple marketing in West Azerbaijan province.