List of Articles

• Open Access Article
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  1 - Effect of the attitude of employees and senior managers on the sustainability and performance of the supply chain
  Fatemeh Hazrati Mostafa Hashemi Tilehnouei
• Open Access Article
  • Abstract Page
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  2 - Identifying and validating contextual and intervening factors effective on predictive factors of entrepreneurial marketing opportunities in international companies
  Younos Vakil Alroaia علی   فراهانی Farideh Haghshenas Kashani علی   فائض
• Open Access Article
  • Abstract Page
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  3 - Providing a model of integrated marketing communications based on consumption policies
  Ali Mollaahmadi Ismail hasanpour qorqchi Vahidreza Mirabi
• Open Access Article
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  4 - A Framework for Enhancing Innovation in Iran’s Automotive Industry: Transitioning from Traditional Corporate Governance to Smart Governance
  Seyed Mehdi  Alvani HAMID FOROOZANFAR hooman foroozanfar
• Open Access Article
  • Abstract Page
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  5 - Identification and analysis of factors affecting the preference of domestic products over foreign counterparts by Iranian consumers (case of study: food, cosmetic and electrical products)
  Shahriar Azizi Hesamedin Nemati naghmeh kamrani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)
  Maedeh Karimi zahra Alahverdi