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  • kamrani.naghmeh Identification and analysis of factors affecting the preference of domestic products over foreign counterparts by Iranian consumers (case of study: food, cosmetic and electrical products) [ Vol.1, Issue 2 - Summer Year 1403]
  • Karimi.Maedeh Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store) [ Vol.1, Issue 2 - Summer Year 1403]
  • khodadadi kondori.milad Analysis of factors affecting the acceptance of supply chain financing technology in Iran using structural equations: Emphasis on the quality of support and security [ Vol.1, Issue 1 - Spring Year 1403]