Presenting a Conceptual Model of Managers' Branding by the Meta-Synthesis Method

Subject Areas : Management

Azam  Sanaei ¹ (Ph.D. Candidate, Public Administration, Organizational Behavior, Department of Public Administration, Faculty of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.)
Akbar  Etebarian ² (Associate Prof., Department of Public Administration, Faculty of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.)
Alborz  Gheitani ³ (Assistant Prof., Department of Public Administration, Faculty of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.)
Ali  Rashidpoor ⁴ (Assistant Prof., Department of Public Administration, Faculty of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.)

Received: 2022-09-08 Accepted : 2022-12-18 Published : 2022-11-22

Keywords: branding, Managers' Branding, Meta- Synthesis Method,

Abstract :

This research aims to present a conceptual model of managers' branding in a hybrid way. In this research, the qualitative method-interpretive theme analysis has been used. Written sources related to the branding of managers, such as books, dissertations, articles, etc., were selected as the statistical population of the qualitative section; After examining and screening more than eight thousand identified sources, 75 sources had related codes and were used for analysis. Finally, as a result of qualitative data analysis; 207 codes, 68 basic themes, 29 organizing themes, and 7 comprehensive themes were identified, presented, and explained in the form of a conceptual model. Therefore, based on the research model, 7 overarching and determining themes of managers' branding model were extracted, including; Social status, expertise, development-oriented ideal, the dynamism of the organization's human resources management system, individual and organizational intelligence, self-branding and trust-building.

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