An Integration of System Dynamics Modelling Approach into the Balanced Scorecard for a Case Study

Subject Areas : Simulation

Maryam Ebrahimi ¹ , Amir Daneshvar ²

1 - Independent Researcher
2 - Department of Information Technology Management, Electronic Branch, Islamic Azad University, Tehran, Iran

Received: 2020-11-10 Accepted : 2021-01-26 Published : 2021-03-01

Keywords: Simulation, Strategic Planning, Financial perspective, Service-based Firms,

Abstract :

Since work on dynamic aspects of balanced scorecards is just in an early state and a company may gain great insight from simulation results, this paper seeks to develop a dynamic model based on the financial perspective of a balanced scorecard (BSC) in a case study on the basis of a telecommunication company. The value of this paper, at first is related to the application of system dynamics (SD) in a BSC which overcome the limitations of BSC. At second, the paper provides causal loop diagram, dynamic modeling, simulation results, and validation results in the period 2015 to 2020 for the financial aspect to present suitable scenarios such as creation of new infrastructure, increasing the quality of services, diversification of product portfolio, and value-added services. At third, the paper is based on a case study of Tehran Telecommunication Company-Data Network which is a service-based company. Thus, it provides knowledge and information for academician and practitioners of BSC and SD to implement SD based on a BSC in companies, especially service-based firms.